Your first year in DACH, run by someone who sells.
Fractional GTM partner for B2B tech companies entering Germany, Austria and Switzerland.
Everyone hands you a DACH strategy.
Stark GTM sells it.
We design your DACH strategy, sell it in German and help you build the team that takes over.
Most foreign B2B tech companies pay for their first year in DACH twice.
Not because your product is wrong. Because your launch runs on a playbook built for another market, led by people you can’t judge.
- 01You put a seller proven in another market in charge.
- 02Nobody can judge the German candidates.
- 03Your team slides into firefighting.
- 04Belief in the product fades, and your best people leave.
- 05You hire again, still without a way to judge.
What German buyers actually say.
Every market has its own brush-offs, buying signals and red flags. We tell them apart for you, in German, on the first call.
„Schicken Sie mir mal Unterlagen.“
„Wo liegen Ihre Daten?“
„Das müssen wir intern abstimmen.“
„Haben Sie Referenzen aus Deutschland?“
„Melden Sie sich im neuen Quartal.“
„Gibt es den Vertrag auch auf Deutsch?“
„Wer ist Ihr Ansprechpartner vor Ort?“
Goal-to-Ground
Everyone knows a strategy should reach the front line. Almost no one builds it per market. We build yours for DACH, prove it with real buyers and adjust it every week.
Goal
We pin down where you want to stand in DACH: revenue target, legal setup, local entity or not.
Plan
We map what your next 12 to 24 months have to deliver: team size, partnerships, product adjustments.
Ground
We run the outreach, meetings and closing steps that it takes to hit your number, and track them in your playbook.
Four jobs no first hire can do alone.
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01
A strategy built for DACH
You get a strategy that runs from your board goal down to daily activity, built for German, Austrian and Swiss buyers. Not translated from your US playbook.
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02
Prospecting that opens doors
We reach your prospects in German. AI-assisted email sequences are the base, the phone and LinkedIn come on top. We book and run first meetings with the people who decide.
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03
Deals architected to close
We take your deals through buying committees, business cases, procurement, legal and security reviews. We map, run and refine every step from first meeting to signature until it repeats.
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04
A playbook your team can run
We write down every step that works as it’s proven. We interview the people you hire in German, then train and coach them on it until they close without us. You get a playbook that is handover-ready from day one.
From first touch to go-live.
Enterprise deals in DACH run through buying committees, procurement and security reviews. And they don’t end at signature: your buyers want their seller in the room until your product is live and in use. We stay as long as needed.
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First touch
Email first, the phone and LinkedIn on top, always in German.
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Discovery
The real problem, the real budget, and who decides.
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Business case
Numbers their CFO accepts, in their language.
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Buying committee
Every stakeholder mapped and won, not only the champion.
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Procurement
Legal, IT security and data protection, planned before they come up.
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Signature
A close date both sides worked toward.
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Go-live
A clean handover to implementation, then a push until your product is used.
Case study
Signature is halftime.
One group-wide enterprise deal in DACH, from the first demo to the rollout. What got it signed, where it slowed down afterward, and what changed.
I’ve sold into DACH my entire career.
I’m Zois, the founder of Stark GTM. A native German, I co-founded a real estate investment company and have spent my sales career selling into Germany, Austria and Switzerland, from first outreach to enterprise deals.
I don’t advise from a distance. I sell, every week.
Twelve months after joining a European SaaS scale-up, I signed the largest deal in its history. Before that, I hit quota in 6 months at a European fintech’s German office, the fastest in its history, where most need around 18. Along the way I’ve booked meetings with accounts others had written off, helped open the German market for an FX platform and coached new SDRs and AEs.
The record, at a glance.
20,000+
cold calls into DACH
Thousands
of cold emails written for DACH buyers
6
months to quota, where most reps need around 18. The fastest in the history of a European fintech’s German office.
Start with 90 days. Decide with evidence.
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First weeks
We agree on your DACH goal and a 12 to 24 month plan with your leadership team.
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From then on
We reach out to your prospects in German: AI-assisted email sequences as the base, the phone and LinkedIn on top. We book and run the meetings and adjust the plan every week. We document the closing process as it’s proven, so you can hand it over.
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Within three months
We’ve booked and run first meetings with your prospects, and you have a clear go or no-go on DACH.
- Time
- 2 days a week, split across the week
- Billing
- Monthly
- Start
- 90-day test phase
- Upside
- Result-based, tied to the deals closed
And you get a plain answer on whether a problem is sales or product. We don’t promise a number of meetings or deals: nobody can honestly give one for a market that hasn’t been tested yet.
Questions
Are two days a week enough?
Two days a week doesn’t mean two days in a row. The hours can be split, for example into four half days, so outreach, meetings and follow-ups run across the whole week, not just on two of its days. Two days of the right work beat five days of guessing, and you don’t pay for idle days.
What happens when you leave?
That’s the point. Everything we build, the strategy, the playbooks, the team, is designed to run without us. A market that depends on one person isn’t a market. It’s a hire.
How many market entries have you led?
I haven’t run forty market entries from a boardroom. I’ve built DACH from the front line: I helped open a German market for an FX platform, I’ve sold into DACH my entire career, and I hit quota in 6 months at a European fintech’s German office, where most reps need around 18. You’re not buying slides from someone who used to sell. You’re buying someone who sells now.
How many meetings or deals can you guarantee?
None, and anyone who guarantees a number in a market they haven’t tested yet is guessing. What we commit to: within the first three months, we book and run the first meetings with your prospects, and you’ll know whether the problem is sales or product.
Why not just hire a country manager?
You should, once you know what to judge them on. We define the role with you, assess candidates in German, and train the person you hire on a playbook that already works in DACH. Then they take over.
Who is this not for?
Companies that want to buy leads or appointments instead of a strategy, expect results in 30 days, or want to hand DACH off for good without building their own team. And anyone who would rather hear confirmation than an honest read.
Germany, Austria or Switzerland?
All three. Most companies start with Germany, Europe’s largest economy, and build Austria and Switzerland on the same foundation.
Europe’s major league. Play it right.
Germany is Europe’s largest economy. Tell us where you want to stand in DACH. In the first call you’ll know whether we can help and what your first 90 days would look like.
Calls from 6 pm CET, noon on the US East Coast.
Or write to sales@starkgtm.com